About Us

Over the last decade, Baby Phat has established itself in the world of fashion as a premier metropolitan brand. Baby Phat first hit the scene when tiny tees with the clever name Baby Phat (an acronym for “pretty, hot and tempting”) were produced to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby tees, a phenomenon grew, and a decision was made to launch an entire Baby Phat sportswear collection. A lifestyle brand was born. In 2004, Baby Phat was purchased by Kellwood, accelerating the growth and expansion of the brand into over a dozen diverse product categories both domestically and internationally including; footwear, kids, outerwear, handbags and intimates.

Kellwood designs, manufactures, and markets a growing collection of premier fashion brands across a broad range of consumer lifestyles including Vince, ADAM, Sag Harbor, Briggs NY, Jolt, and My Michelle as well as licensed brands XOXO and David Meister. Kellwood also operates Vince and ADAM retail stores and Sag Harbor outlet stores across the U.S. Kellwood is an affiliated portfolio company of Sun Capital Partners, Inc.