EST 1998


In 1998, supermodel Kimora Lee Simmons established Baby Phat, a denim label for women that merged the worlds of high fashion and hip-hop. The embodiment of "urban luxury," the brand's signature bold details, novelty fabrics, and sassy attitude evolved into an entire lifestyle collection. Today Baby Phat's stylized feline logo is an internationally recognizable fashion symbol.


Follow : @baby phat